When it comes to leveraging your time, automation is the sharpest tool in your toolbox. It allows you to get more done in less time, and to smoothly move people through your funnel.

For many small business owners, though, the one area that’s often overlooked is your website.

Use Your Blog to Build Your Mailing List

Like any smart business owner, you likely have opt-in forms on your...

A lead generation funnel is a tool that allows you to build a list of highly targeted leads and nurture each and every one of them according to their attributes. The funnel eventually leads these prospects toward your ultimate goal – converting them into paying coaching clients.

Here’s a 6 - point checklist for building a perfect lead gen funnel:

Create a Lead Magnet

The first...

It is extremely important to have a clear and distraction-free funnel design that fully supports your brand and messaging. After all, you only have a couple of seconds to make a good first impression and your funnel design plays a huge role in that.

Here’s a 9-point checklist that will help you make sure your funnel design is optimized for high conversions.

Are the elements of your...

A Lead Magnet is an irresistible bribe which offers a lump of value to a prospect in exchange for their email. The goal of the lead magnet is to attract as many people as possible to subscribe to your email list in exchange for the lead magnet you are offering.

Some good examples would be a case study download, checklist, cheat sheet, free-report, or even free training.

The lead magnet is the...

While some thank you pages are seen by new subscribers, and others are seen by returning customers, every thank you page must have 3 essential elements.

If any one of these key ingredients is missing, then you might be leaving money on the table…

Here’s a 3-point checklist to make sure your “Thank You” pages are as effective as they can be.

Does Your "Thank You" Page...

A high-converting lead capture page is one of the most important aspects of a profitable sales funnel.

In general, the higher your conversion rates are, the more leads you will generate, the more sales you will make, and the faster you will be able to grow your business.

Not to mention, if you are going to drive paid traffic, your opt-in rate is going to be one of your KPIs (Key Performance...

Remember when you were getting started in your career 20, 30, or 40 years ago?

You were young and inexperienced, but full of ambition and eager to learn.

Maybe people even described you as a “greenhorn,” or as being “wet behind the ears,” whatever that means…

Wouldn’t it have been amazing if there had been someone to come alongside you and point you in the...