You can have the best product or service in the world. You can have a killer sales letter that could sell a pint of whiskey to a nun. But if you don’t have any prospects seeing your offer, you won’t make a cent.

That’s why we marketers spend so much time, effort and money trying to put our offers in front of targeted leads. But it doesn’t have to be that hard… not...

We've all heard so many success stories about businesses making a killing on the Internet. The disturbing thing is, there are dozens, if not hundreds or thousands, of stories that don't have a happy ending. There are legions of would-be entrepreneurs who have launched an Internet based business, but only a handful find success.

So what makes the difference? Is it just luck? Nope. Luck is the...