We've all heard so many success stories about businesses making a killing on the Internet. The disturbing thing is, there are dozens, if not hundreds or thousands, of stories that don't have a happy ending. There are legions of would-be entrepreneurs who have launched an Internet based business, but only a handful find success.

So what makes the difference? Is it just luck? Nope. Luck is the...

You can have the best product or service in the world. You can have a killer sales letter that could sell a pint of whiskey to a nun. But if you don’t have any prospects seeing your offer, you won’t make a cent.

That’s why we marketers spend so much time, effort and money trying to put our offers in front of targeted leads. But it doesn’t have to be that hard… not...