3 Proven Ways to Market Your New Coaching Business

The world is filled with great ideas and broke business owners with fabulous products but no sales.

The fact is, ideas are not what drives most business success. Marketing does. So before you quit your day job to branch out on your own, it pays to have a solid marketing plan in place. Start with these 3 ideas to get your creative juices flowing.

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3 Unusual Places to Find JV Partners

No matter how proudly you embrace the “solopreneur” title, there comes a time when you absolutely must reach out for help. And for savvy business owners, that help often comes in the form of JV partners.

Also called affiliates, JV partners act as your own private sales army, spreading the word about your products and services to a whole new audience—theirs. Not only do you...

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Know Your Starfish

One morning an old man was walking on a nearby beach. He saw, in the distance, a boy surrounded by thousands and thousands of starfish that had been washed up on the beach. As eagerly as he could, the young man was picking them up and throwing them back into the ocean.

Puzzled, the older man approached the young boy and asked, "Little boy, what are you doing?"

He responded without looking up,...

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Maximize Conversions with Remarketing

You want to start remarketing campaigns to maximize the value of every visitor once you have your funnel up and running and producing results. Use Google Ads to retarget any visitors to your page across the entire Internet and then Facebook ads to retarget them on Facebook.

With Facebook, you have two options, custom audiences, and website custom audiences.

You create a custom audience by...

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5 Persuasion & Conversion Triggers

In this checklist, we’ll go over individual persuasion and conversion triggers. They’re all very straightforward and most importantly very easy to implement, but they are super effective. Whether you are writing copy for your funnels, sales video scripts, or even emails, make sure you use these conversion triggers to boost your conversions!

1) The Pluralized Verb Tactic

This is...

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Creating a PLF Funnel

PLF stands for Product Launch Formula Funnel, but don’t get confused. Even though this funnel model originally was created for product launches, you can easily use it to promote your coaching offers as well. It’s an extremely effective funnel you should have under your belt.

The way a PLF funnel works is, once someone subscribes to your email list, they are sent a value-driven piece...

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How to Create a Trust Trigger Offer

A trust trigger is a small offer (usually between $5-$47) sold to new email subscribers after they opt-in on your capture page.

Some people call it a tripwire, but I don’t like that term. I don’t want to trip anyone. I’m not trying to trap or snare people. I want to open a relationship with them built on trust.

A trust trigger funnel is meant to accelerate and strengthen the...

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Creating a Lead Gen Funnel

A lead generation funnel is a tool that allows you to build a list of highly targeted leads and nurture each and every one of them according to their attributes. The funnel eventually leads these prospects toward your ultimate goal – converting them into paying coaching clients.

Here’s a 6 - point checklist for building a perfect lead gen funnel:

Create a Lead Magnet

The first...

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Crafting an Irresistible Offer

No element of your funnel matters more than your offer. Yet so many people that treat the offer as an afterthought, and it should be quite the opposite.

Many of your problems… from ads that don’t work to emails that aren’t producing sales… can be fixed by improving your offer.

And it doesn't matter whether you are a coach or a product creator or an affiliate...

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9 Tips for High-Converting Funnel Design and Branding

It is extremely important to have a clear and distraction-free funnel design that fully supports your brand and messaging. After all, you only have a couple of seconds to make a good first impression and your funnel design plays a huge role in that.

Here’s a 9-point checklist that will help you make sure your funnel design is optimized for high conversions.

Are the elements of your...

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"Six-Figure Coaching Business Blueprint for Former Executives"

Download it now to discover...

  • A simple but powerful model for quickly building a six-figure online coaching business.
  • How to run a successful online coaching business working just 13 hours a week from anywhere you want!
  • The 3 Essential Elements of an Online Coaching Business - most people struggle because they overcomplicate things. I make it simple...