Automated Follow-Ups Make the Next Step a No-Brainer

As any smart business owner knows, the key to passive income is a well-established (and full) funnel.

So of course you’ve optimized your opt-in pages and monetized your download pages and encourage more buyers through well-placed upsells and downsells.

But what about the follow-up? Do you contact customers about the products or services they didn’t buy? Do you encourage them to use...

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Quick and Easy Website Tweaks to Automate Your Sales Funnel

When it comes to leveraging your time, automation is the sharpest tool in your toolbox. It allows you to get more done in less time, and to smoothly move people through your funnel.

For many small business owners, though, the one area that’s often overlooked is your website.

Use Your Blog to Build Your Mailing List

Like any smart business owner, you likely have opt-in forms on your...

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Funnel Functionality Checklist

Once you’ve built your funnel, make sure to review this checklist just before you start sending traffic to it. It’s crucial to be absolutely certain that everything is setup the right way, so you don’t end up wasting money and traffic!

1) Is your funnel domain set?

2) Are your funnel page paths set?

3) Is the root domain/home page pointing to the right page?

4) Has a 404 page...

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Maximize Conversions with Remarketing

You want to start remarketing campaigns to maximize the value of every visitor once you have your funnel up and running and producing results. Use Google Ads to retarget any visitors to your page across the entire Internet and then Facebook ads to retarget them on Facebook.

With Facebook, you have two options, custom audiences, and website custom audiences.

You create a custom audience by...

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Driving Traffic to Your Funnels

Traffic is the lifeblood of every online business. If you don’t know how to generate traffic, it doesn’t matter how good your funnels are, it doesn’t matter how good your offers are…

None of that matters…

If you don’t have people coming through the door.

Here are 12 sources that will help you start generating traffic right away!

1) Email Marketing

If you...

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5 Persuasion & Conversion Triggers

In this checklist, we’ll go over individual persuasion and conversion triggers. They’re all very straightforward and most importantly very easy to implement, but they are super effective. Whether you are writing copy for your funnels, sales video scripts, or even emails, make sure you use these conversion triggers to boost your conversions!

1) The Pluralized Verb Tactic

This is...

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Creating a PLF Funnel

PLF stands for Product Launch Formula Funnel, but don’t get confused. Even though this funnel model originally was created for product launches, you can easily use it to promote your coaching offers as well. It’s an extremely effective funnel you should have under your belt.

The way a PLF funnel works is, once someone subscribes to your email list, they are sent a value-driven piece...

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How to Create a Trust Trigger Offer

A trust trigger is a small offer (usually between $5-$47) sold to new email subscribers after they opt-in on your capture page.

Some people call it a tripwire, but I don’t like that term. I don’t want to trip anyone. I’m not trying to trap or snare people. I want to open a relationship with them built on trust.

A trust trigger funnel is meant to accelerate and strengthen the...

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Creating a Lead Gen Funnel

A lead generation funnel is a tool that allows you to build a list of highly targeted leads and nurture each and every one of them according to their attributes. The funnel eventually leads these prospects toward your ultimate goal – converting them into paying coaching clients.

Here’s a 6 - point checklist for building a perfect lead gen funnel:

Create a Lead Magnet

The first...

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Crafting an Irresistible Offer

No element of your funnel matters more than your offer. Yet so many people that treat the offer as an afterthought, and it should be quite the opposite.

Many of your problems… from ads that don’t work to emails that aren’t producing sales… can be fixed by improving your offer.

And it doesn't matter whether you are a coach or a product creator or an affiliate...

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