Pain Points: What You Must Know About Your Potential Clients

How well do you know your potential clients?

Chances are you’ve developed at least a simple client avatar. You know his business, his age, his income, and education levels. You know where he lives and how many kids he has and what his biggest dreams are.

But do you really know what drives him?

We’re not talking about just what he wants (we all want more money and free time) but more...

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Copywriting 101: Features vs. Benefits (And How to Know the Difference)

If there’s one thing that confuses and frustrates new (and even seasoned) copywriters it’s the not-always-obvious features and benefits.

We want to share all the great things about our new coaching program, so we say things like:

  • 6-week self-study course
  • Includes workbooks and live training
  • Members’ only discounts

While these are all good points, they’re pretty bland....

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Email Subject Lines That Increase Your Open Rates

It’s one metric we consistently watch and try to improve: email open rates. There’s good reason for it, too. If your subscribers aren’t opening your email, then they can’t read about:

  • Your newest coaching program
  • Your latest must-have tool discovery
  • That epic blog post you just wrote

The trouble is, you only have about two seconds to entice a reader to open your email....

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The Art of the Soft Sell: How to Get the Click Without (Really) Asking for It

We’ve all seen those old-style sales pages filled with yellow highlights and screaming red text and lots of “BUY NOW” buttons, and when we think of copywriting, that’s often what comes to mind. While that style of sales page can be effective, it’s not the only way to make sales.

In fact, by taking a more subtle approach, you might even find that you generate more...

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Seven Surprising Places You’re Using Copywriting (And You Probably Don’t Realize It)

When you hear the word “copywriting” do you immediately think of long sales pages, squeeze pages, and unwanted bulk mail?

You’re not alone in that thinking, but the fact is, copywriting is more than just sales messages. In fact, as an online business owner, most of the content you produce could be called copywriting at least in some sense. After all, if you’re creating...

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5 Persuasion & Conversion Triggers

In this checklist, we’ll go over individual persuasion and conversion triggers. They’re all very straightforward and most importantly very easy to implement, but they are super effective. Whether you are writing copy for your funnels, sales video scripts, or even emails, make sure you use these conversion triggers to boost your conversions!

1) The Pluralized Verb Tactic

This is...

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15 Pro Tips for Writing High-Converting Sales Copy

Once you’ve done your market research and determined who your ideal customers are…

Once you know their pain points, needs, desires, and all the little things that make them tick, you can start turning all these insights into high-converting sales copy.

Here’s a 15-point checklist that will help you write persuasive funnel copy that resonates with your audience and hits the...

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Here’s the First Step in Creating a Cash Pulling Sales Letter

Think back to when you were a kid…

You wanted something from your folks. Maybe you wanted to borrow the car. Or perhaps you wanted to go somewhere that you knew they wouldn’t be thrilled about. Either way, you probably didn’t just come right out and ask for what you wanted, did you?

Nope.

You spent some time in your room, mulling over the right away to convince your folks to...

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