We've all heard so many success stories about businesses making a killing on the Internet. The disturbing thing is, there are dozens, if not hundreds or thousands, of stories that don't have a happy ending. There are legions of would-be entrepreneurs who have launched an Internet based business, but only a handful find success.
So what makes the difference? Is it just luck? Nope. Luck is the path of preparation intersecting with the path of opportunity. It takes good business sense, a lot of help and teamwork. Above all, it is the tenacity to succeed and the determination to learn combined with a willingness to invest hard work and some finances.
The Very Basic
Like Neo, traffic is "The One." All your online effort goes to waste without traffic. Every business needs a steady stream of new prospects and customers to whom they can market their products and services. In the world of the Internet, traffic is like the walk in customer. More traffic gives you more opportunities to sell your products.
It's a numbers game, just like a corner store or a shop in the mall. Not everybody that drops in will whip out their credit card and make a purchase, but some will. The more people that do come in and browse your merchandise, the more people that will end up buying your products. It's a simple and well established fact.
So the question becomes, how do you generate enough traffic to earn a good profit when only a small percentage will eventually become buyers? There are some big companies with high traffic, tens of thousands of visitors a day, and only a measly ten to fifteen actually buy, but that tiny conversion rate is enough to provide them with the revenue they need.
Many of the online success stories are the result of people paying others for traffic. Yes, that's right; you have to spend money to make money. Advertising is the key. Common sense says that the more people that are aware your site exists, the more people that would go to your site.
While there are many so-called free advertising methods, they do not generate the same high volume as paid methods, and they do have a cost. Whether it's your time or something else, there is always a cost. Paid advertising methods include pay per click advertising, also known as PPC, such as Google AdWords.
The Value of Searches
Online search is the quickest and easiest way for a person to find what they need on the Internet. Search engines are so popular because they provide a vital service to many people, namely they return information and resources relevant to what the searcher is looking for. They are free and easy to use.
All of this makes search engines extremely popular, getting millions of visitors and clicks every day. It's easy to understand why so many businesses are willing to invest their money to advertise with these search engines.
Search engines stay in business as long as they return useful results to the millions of visitors they have each and every day. They provide links to many sites with information helpful to the searcher based on what they're looking for. You have a great chance of getting searchers to visit your site if your link pops up near the top of the search results page.
The process of getting your site ranked high in the search engines is called search engine optimization or SEO. While there is no guarantee that you will ever make it to the top of the page through SEO, paying for advertisements ensures that you will be at the top.
Paying for advertisements is like paying for your traffic. This doesn't sound like a good idea to many beginners, but quite often the payoffs would tell a different story.
Paying for traffic guarantees you a consistent flow of traffic to your site. You sales and return on investment are predictable when you drive steady traffic to a good, high-converting offer.
Paying for your Traffic
The most common form of paid online advertising is pay per click, which means you are only charged when your ad is clicked. Some search engines charge you for each impression, that is each time your ad is served up on a web page when a particular keyword or keyword phrase is searched. Good keyword content in your ad is imperative. You can find many tools to aid you in selecting the best keyword for the right moment.
Paying for traffic is often your best strategy for testing a new offer and for driving traffic to proven winning offers. You will get an impressive surge in traffic which will result in a big boost to your sales. Paying for traffic offers a great deal of benefits and may be an excellent idea for your business.
You can learn more about exploding your sales with paid advertising and other methods of driving traffic inside the TrafficGenerationClub. You can claim a free Silver Membership (normally $27) when you visit now.