A high-converting lead capture page is one of the most important aspects of a profitable sales funnel.
In general, the higher your conversion rates are, the more leads you will generate, the more sales you will make, and the faster you will be able to grow your business.
Not to mention, if you are going to drive paid traffic, your opt-in rate is going to be one of your KPIs (Key Performance Indicator) that will allow you to optimize your campaigns further.
Here are some questions you should consider every time you create a lead capture page.
Does your lead capture page have a call out to your audience?
It might seem like it's not important to put “Attention: [insert your perfect audience here]” at the top of your capture pages, but you see it done across the board – all the time… Especially from all the top direct response marketers.
When calling out to your audience, make sure to be SPECIFIC!
Does your headline grab attention?
A headline is the most important element on your lead capture page. It catches attention, sparks interest, and gives hope.
Your headline is what compels your visitor to stay and find out more about what you're offering.
Your headline should be a bold and clear promise, telling the visitor what you're going to teach them or how you are going to help them.
Does your Sub-Headline expand on the promise you made in your Headline?
A headline is designed to grab your visitor’s attention while the sub-headline is designed to make them want to stay.
With your sub-headline, you want to back up your big promise that you made in your headline with a short explanation of how something you promised is going to be achieved.
Your sub-headline has to make what you’re offering perfectly clear.
Does your lead capture page have bullet-points?
Bullet points are one of the most powerful tools in a copywriter’s arsenal. They are easy to digest, and they draw more attention to your ideas. They can also inspire massive action, which is exactly why we want to use them on our lead capture pages.
When writing bullets, ask yourself these questions:
Don't use unnecessary words in your bullets. Keep your bullet points concise and as lean as possible. That will help you keep them easy to understand, and it will allow your visitors to zip through them with little effort.
Whenever writing copy and trying to convince your audience to take action, never bore them with the features of your products or offers. Instead, make them excited by telling them the benefits they will get after using your product.
When talking about benefits, use words like "Imagine, Picture Yourself, Visualize" to help your audience visualize a better future, the kind of future that they desire. And remind them that it's your offer that can help them get there.
It's proven that emotions drive our behavior, and logic justifies our actions only after the fact.
Which is why copywriters focus on selling emotions and feelings. That's exactly what you should be focusing on as well.
That's also why selling a product's features is never a good idea. And that is simply because features appeal to the logical part of people's brains, which doesn't drive action.
That's why we have to focus on selling a feeling and emotion to appeal to the emotional part of people's brains and make them take action on our offers.
Does your lead capture page have a powerful Call-To-Action?
A powerful CTA is one of the most important elements of creating a high-converting capture page. The CTA is what ultimately converts your visitors into subscribers.
So, with that in mind, to make sure you have a powerful CTA when building your lead capture page, ask yourself these questions:
Test the power of your headline:
You can use a headline analyzer to measure the strength of your headline and have a brief understanding of what type of impact you can expect from it.
Make sure your capture page is mobile responsive:
A massive amount of traffic today comes from mobile and tablet. That’s another good reason to keep our lead capture pages as simple as possible. That way our visitors won’t have to keep scrolling. Of course, we want our lead capture pages to be mobile responsive as well.
You can use this tool to make sure your pages are actually mobile responsive.
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