Should you sell products that people need? The answer might surprise you. And that’s because the answer is “not always.”
You see, lots of beginning marketers start out by creating products that people need. But here’s the thing: Needing a product and WANTING a product are not the same thing. If you’re creating products that people need but don’t want, you’ll go bankrupt trying to persuade your prospects that they should want your product.
Instead, start by figuring out what your prospects want. (If they also need the product, that’s even better).
Let me show you what I mean…
What does a male college student need? He needs to get good grades. He needs to attend class. He needs to start getting higher grades on his exams.
But not every college student wants those things. There’s a group of college students who want to play sports and party. Going to class and getting good grades sit low on their priority list (probably somewhere near “cleaning the apartment”).
And that means that if you try to sell something that this group needs, like a “How to Get Straight As” book, you’ll fail. Miserably. That’s because they don’t want it.
If you want to make money, you have to figure out what this group wants. You have to figure out what they’re already buying. And then you have to create something a little better.
For example, maybe this particular niche market devours books about drinking games. Or maybe this group wants to know how to go on a cheap spring break vacation to party spots like Cancun. Or who knows, perhaps this group wants to know how to get washboard abs so they can look great on the beach during spring break.
(I'm not advocating any of those things. I'm just trying to clearly illustrate the difference between needs and wants, and their impact on your marketing.)
See what I mean? Bottom line is this: If you give people what they want (even if you don’t think they need it), you’ll find the money. And if you give people products they both want and need, you’ll do even better.
And now for the million-dollar question…
How do you find out what people want?
Some experts suggest that you survey your market. You ask them. But you know what? While surveys can give you some interesting insights and ideas you’d never thought about before, surveys can also be biased. Just because someone says they would buy a certain type of product doesn’t mean they actually would buy it if the opportunity arose.
So here’s what you do instead…
Find out what your market is ALREADY buying. Now you don’t have to guess whether the survey is accurate. You don’t have to predict what your market would do in “real life.” You find out for sure by seeing where your market already spends their money.
If you’re selling information products (like ebooks), then you can start by:
It’s that easy.
Now, just knowing you need to create a product that your market wants isn’t going to automatically put profits in your pocket. You also need to figure out what kind of product you should create. And you need to learn the secrets of creating hot products, fast.
You can learn about these issues and more by grabbing your free Product Profits Club Silver membership. You’ll save time and money once you know these product creation secrets! Click here to claim your free membership right now…
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