Creating a Lead Gen Funnel

A lead generation funnel is a tool that allows you to build a list of highly targeted leads and nurture each and every one of them according to their attributes. The funnel eventually leads these prospects toward your ultimate goal – converting them into paying coaching clients.

Here’s a 6 - point checklist for building a perfect lead gen funnel:

Create a Lead Magnet

The first component you need for your lead generation funnel is a lead magnet. This is the incentive to get prospective customers to visit your page.

A lead magnet is an offer (usually free) that is dedicated to giving your website visitors some relevant value in exchange for their contact information (an email address at the very least).

Some examples of lead magnets are PDFs, eBook samples, articles, webinars, and other limited, exclusive content.

Create a Capture Page

To get your lead magnet to convert, you need a capture to promote it. That brings us to our second step.

Your capture page is going to explain the lead magnet, including why prospective clients would want to download it. The copy should be focused on advertising the ultimate benefit the potential client will get if they opt-in to receive it.

Create a Thank You Page

Despite the fact that it’s an important page to have in your funnel, it’s often underestimated, even though it has a lot of benefits. Apart from thanking the subscriber for signing up on your email list, you can use a ‘Thank You’ page to provide instructions as to what happens next, present the options that the site visitors have, and start nurturing those leads you get in your sales funnel.

Some benefits of a ‘Thank You’ page are:

  • Record the completion of the opt-in form.
  • Upsell/Cross-sell your own products or affiliate offers.
  • Keep the site visitors engaged with your content.
  • Give visitors more information regarding their subscription.
  • Improve the conversion rate and establish a relationship with new subscribers.
  • Redirect their attention to the next step or other relevant products and services you offer.

Set Up an Email Follow Up Series

By this point in your lead generation funnel, your prospective client has converted and is on your email list. Now it’s time to automatically follow-up via an email drip sequence.

You should send at least three email follow-ups. These are meant to engage your new leads.

Setup Funnel Tracking

Before we turn on the fuel to activate this little system that we’ve set up here, we want to put tracking in place. This gives us a read on valuable information, such as:

  • How many people visited the opt-in landing page
  • How many of those people opted in to get the lead magnet
  • How many of those people clicked on the sales page

You can use software like Google Analytics to track your funnel performance.

Begin Driving Traffic

Last but certainly not least is your traffic.

At this point, you have a basic funnel and funnel tracking in place, so now it’s time to fuel your sales engine with traffic. Ideally, you want to start with organic traffic methods, gather some data, and optimize your funnel. After you’ve done that and are happy with the numbers you can start driving paid traffic as well.

To learn more about creating a high-converting funnel for your online executive coaching program, sign up for my free training here.


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