Crafting an Irresistible Offer

No element of your funnel matters more than your offer. Yet so many people that treat the offer as an afterthought, and it should be quite the opposite.

Many of your problems… from ads that don’t work to emails that aren’t producing sales… can be fixed by improving your offer.

And it doesn't matter whether you are a coach or a product creator or an affiliate...

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9 Tips for High-Converting Funnel Design and Branding

It is extremely important to have a clear and distraction-free funnel design that fully supports your brand and messaging. After all, you only have a couple of seconds to make a good first impression and your funnel design plays a huge role in that.

Here’s a 9-point checklist that will help you make sure your funnel design is optimized for high conversions.

Are the elements of your...

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Creating a Perfect Lead Magnet

A Lead Magnet is an irresistible bribe which offers a lump of value to a prospect in exchange for their email. The goal of the lead magnet is to attract as many people as possible to subscribe to your email list in exchange for the lead magnet you are offering.

Some good examples would be a case study download, checklist, cheat sheet, free-report, or even free training.

The lead magnet is the...

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How to Create a Perfect Thank You Page

While some thank you pages are seen by new subscribers, and others are seen by returning customers, every thank you page must have 3 essential elements.

If any one of these key ingredients is missing, then you might be leaving money on the table…

Here’s a 3-point checklist to make sure your “Thank You” pages are as effective as they can be.

Does Your "Thank You" Page...

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How to Create a High-Converting Lead Capture Page

A high-converting lead capture page is one of the most important aspects of a profitable sales funnel.

In general, the higher your conversion rates are, the more leads you will generate, the more sales you will make, and the faster you will be able to grow your business.

Not to mention, if you are going to drive paid traffic, your opt-in rate is going to be one of your KPIs (Key Performance...

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15 Pro Tips for Writing High-Converting Sales Copy

Once you’ve done your market research and determined who your ideal customers are…

Once you know their pain points, needs, desires, and all the little things that make them tick, you can start turning all these insights into high-converting sales copy.

Here’s a 15-point checklist that will help you write persuasive funnel copy that resonates with your audience and hits the...

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Answer These 6 Questions to Send the Right Message to Your Audience

Succinctly describing your message and mission to your potential customers creates a strong advantage.

Whether your messaging resonates with your audience or not will have a massive impact on the success of your funnel, and that's why...

It's critical to get your "messaging" right.

This post will help you get clarity on your messaging after you've done your market research.

  1. Have You Defined...
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7 Steps to Hack Your Way to a Better Funnel

Many top marketers employ a powerful secret weapon to supercharge their funnels that few people know about or understand.

I’m about to give you a look behind the curtain at this secret weapon and tell you how to use it to fortify the marketing for your coaching program.

It’s called Funnel Hacking.

The idea is to investigate and reverse engineer other people’s funnels so you...

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7 Steps to Better Market Research for Your Online Executive Coaching Business

Market research is the most important step on your journey towards building an automated marketing funnel for your online executive coaching business.

Here are seven steps to help you gain a good understanding of your market, its needs, wants, and desires, so you can build compelling offers and craft messaging that will get your prospects to take action.

1. Identify your ideal client.

Who would...

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3 Pages Your Executive Coaching Website Must Have

Remember when you were getting started in your career 20, 30, or 40 years ago?

You were young and inexperienced, but full of ambition and eager to learn.

Maybe people even described you as a “greenhorn,” or as being “wet behind the ears,” whatever that means…

Wouldn’t it have been amazing if there had been someone to come alongside you and point you in the...

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"Six-Figure Coaching Business Blueprint for Former Executives"

Download it now to discover...

  • A simple but powerful model for quickly building a six-figure online coaching business.
  • How to run a successful online coaching business working just 13 hours a week from anywhere you want!
  • The 3 Essential Elements of an Online Coaching Business - most people struggle because they overcomplicate things. I make it simple...