Creating a PLF Funnel

PLF stands for Product Launch Formula Funnel, but don’t get confused. Even though this funnel model originally was created for product launches, you can easily use it to promote your coaching offers as well. It’s an extremely effective funnel you should have under your belt.

The way a PLF funnel works is, once someone subscribes to your email list, they are sent a value-driven piece...

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How to Create a Trust Trigger Offer

A trust trigger is a small offer (usually between $5-$47) sold to new email subscribers after they opt-in on your capture page.

Some people call it a tripwire, but I don’t like that term. I don’t want to trip anyone. I’m not trying to trap or snare people. I want to open a relationship with them built on trust.

A trust trigger funnel is meant to accelerate and strengthen the...

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Creating a Lead Gen Funnel

A lead generation funnel is a tool that allows you to build a list of highly targeted leads and nurture each and every one of them according to their attributes. The funnel eventually leads these prospects toward your ultimate goal – converting them into paying coaching clients.

Here’s a 6 - point checklist for building a perfect lead gen funnel:

Create a Lead Magnet

The first...

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Crafting an Irresistible Offer

No element of your funnel matters more than your offer. Yet so many people that treat the offer as an afterthought, and it should be quite the opposite.

Many of your problems… from ads that don’t work to emails that aren’t producing sales… can be fixed by improving your offer.

And it doesn't matter whether you are a coach or a product creator or an affiliate...

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9 Tips for High-Converting Funnel Design and Branding

It is extremely important to have a clear and distraction-free funnel design that fully supports your brand and messaging. After all, you only have a couple of seconds to make a good first impression and your funnel design plays a huge role in that.

Here’s a 9-point checklist that will help you make sure your funnel design is optimized for high conversions.

Are the elements of your...

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Creating a Perfect Lead Magnet

A Lead Magnet is an irresistible bribe which offers a lump of value to a prospect in exchange for their email. The goal of the lead magnet is to attract as many people as possible to subscribe to your email list in exchange for the lead magnet you are offering.

Some good examples would be a case study download, checklist, cheat sheet, free-report, or even free training.

The lead magnet is the...

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How to Create a Perfect Thank You Page

While some thank you pages are seen by new subscribers, and others are seen by returning customers, every thank you page must have 3 essential elements.

If any one of these key ingredients is missing, then you might be leaving money on the table…

Here’s a 3-point checklist to make sure your “Thank You” pages are as effective as they can be.

Does Your "Thank You" Page...

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How to Create a High-Converting Lead Capture Page

A high-converting lead capture page is one of the most important aspects of a profitable sales funnel.

In general, the higher your conversion rates are, the more leads you will generate, the more sales you will make, and the faster you will be able to grow your business.

Not to mention, if you are going to drive paid traffic, your opt-in rate is going to be one of your KPIs (Key Performance...

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15 Pro Tips for Writing High-Converting Sales Copy

Once you’ve done your market research and determined who your ideal customers are…

Once you know their pain points, needs, desires, and all the little things that make them tick, you can start turning all these insights into high-converting sales copy.

Here’s a 15-point checklist that will help you write persuasive funnel copy that resonates with your audience and hits the...

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Answer These 6 Questions to Send the Right Message to Your Audience

Succinctly describing your message and mission to your potential customers creates a strong advantage.

Whether your messaging resonates with your audience or not will have a massive impact on the success of your funnel, and that's why...

It's critical to get your "messaging" right.

This post will help you get clarity on your messaging after you've done your market research.

  1. Have You Defined...
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