Many top marketers employ a powerful secret weapon to supercharge their funnels that few people know about or understand.
I’m about to give you a look behind the curtain at this secret weapon and tell you how to use it to fortify the marketing for your coaching program.
It’s called Funnel Hacking.
The idea is to investigate and reverse engineer other people’s funnels so you can take the good stuff and add it to your own marketing arsenal.
After all, the quickest way to success is to model what works.
Funnel Hacking is a valuable skill and an awesome tool that allows you to leverage all the testing and experimenting your competitors have already done and apply it to your funnels. This saves you a lot of time and money.
Before you start hacking funnels, it’s important to have a clear vision of your end goal.
Are you trying to build a funnel to generate leads, sell a product, or land appointments?
Once you’ve identified the goal of your funnel, you can commence hacking.
Here's a step-by-step guide to Funnel Hacking:
1. Based on your goals, find hack-worthy funnels in your niche that are absolutely crushing it.
(Use LinkedIn, Facebook Ads Library, pay attention to ads, or check YouTube video descriptions of your competitors to find high converting funnels.)
2. Go through their funnels and take full-page screenshots of every single step of the funnel.
(Squeeze Pages, Sales Pages, Thank You Pages, Upsells and Downsells). If the funnel has Videos or Video Sales Letters, download them and get them transcribed. (Use HappyScribe.com or Sonix.ai)
Also, keep in mind that going through a funnel and actually buying a product is the heart of funnel hacking. The only way you’re going to truly discover the secrets of top-performing funnels is if you whip out your wallet and put your money where your research is.
3. Analyze their traffic sources.
No matter how great a funnel is, you’re not going to make sales if you can’t drive traffic. The top-earning funnels are crushing it because their funnels are rock-solid and they know how to find and connect with their audience.
Some great tools for researching your competitors include Ahrefs, SimilarWeb, SEMRush, Moz, and SpyFu.
4. Join their email list.
Take note of the free irresistible offer on their squeeze page.
Do they use eBooks or other lead magnets to get people to subscribe?
Do they use quizzes?
Do they use videos or a webinar?
Take screenshots of the pop-ups and opt-in pages your competitors use to get people to subscribe.
Once you are on their email list, take notes of:
5. Look for hack-worthy funnel features.
Your goal is to model the flow of the sales funnel.
If the funnel you're hacking has a sales letter followed by an upsell page, followed by a thank-you page… then you should have a sales letter followed by an upsell, followed by a thank-you page as well.
You want to model page layouts as well as design.
If the funnel has a logo in the top right corner, you should have a logo in the top right corner, etc…
Here are some other important features to look for:
6. Take the good stuff for yourself.
After you hack a handful of successful funnels, you’re going to notice elements and patterns that show up in every single high-converting funnel.
They might have a certain layout to their sales pages, or they might like using sales videos.
You might also notice that they have a similar order to their funnel pages.
All of these would be great things to model.
7. Adapt funnels to your own product.
The final step in your funnel hacking journey is to adapt your competitor’s funnels to your own brand, product, and audience.
To learn more about creating an automated marketing system to sell your own online executive coaching program, sign up for my free training here.
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