Once you’ve done your market research and determined who your ideal customers are…
Once you know their pain points, needs, desires, and all the little things that make them tick, you can start turning all these insights into high-converting sales copy.
Here’s a 15-point checklist that will help you write persuasive funnel copy that resonates with your audience and hits the psychological triggers that get them to take action.
If you don’t know who you’re writing for, you can’t sneak into their minds and address their needs, fears, desires, and secret wishes.
Avoid jargon and complicated words your readers don’t understand.
You must speak the language of your prospects.
Apply a solid copywriting process of research, planning, writing, and editing.
Good copy is carefully crafted, line by line.
You can’t write compelling copy if you don’t know the goal of your content.
Each paragraph and each sentence should contribute to achieving that goal.
Solving real problems is more important than understanding persuasion tricks.
Even the highest-paid copywriter can’t write good copy for a product nobody wants.
Ask yourself: What benefit will this feature provide to the customer?
Scanners want to grasp your main story by skimming your headlines, subheads, and bullet points.
Readers want to know the finer details.
The flow of your copy must keep both groups moving.
Appeal to people’s emotions to persuade them to buy, and help them justify their purchase with logic and facts.
Stories are infinitely more riveting than sales pitches.
What’s stopping them from taking the next step?
Anticipate the objection and shoot it down with your copy.
Let people know who else has hired you or how many projects you’ve completed.
Create a sense of popularity by mentioning your waiting list.
What are people missing by not buying from you?
Apply the power of genuine scarcity: offer a time-limited promotion, create a limited edition, or have limited availability.
Or add a countdown timer to create a sense of urgency.
A guarantee can give people the confidence to buy.
Don’t bend the truth in your copy to make it more appealing.
Your promises, facts, stories, social proof, scarcity, urgency, and guarantee must all be accurate and true.
To learn more about writing copy that converts for your own online executive coaching program, sign up for my free training here.
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