How well do you know your potential clients?

Chances are you’ve developed at least a simple client avatar. You know his business, his age, his income, and education levels. You know where he lives and how many kids he has and what his biggest dreams are.

But do you really know what drives him?

We’re not talking about just what he wants (we all want more money and free time) but more...

If there’s one thing that confuses and frustrates new (and even seasoned) copywriters it’s the not-always-obvious features and benefits.

We want to share all the great things about our new coaching program, so we say things like:

• 6-week self-study course
• Includes workbooks and live training
• Members’ only discounts

While these are all good points, they’re pretty bland....

It’s one metric we consistently watch and try to improve: email open rates. There’s good reason for it, too. If your subscribers aren’t opening your email, then they can’t read about:

• Your newest coaching program
• Your latest must-have tool discovery
• That epic blog post you just wrote

The trouble is, you only have about two seconds to entice a reader to open your email....

We’ve all seen those old-style sales pages filled with yellow highlights and screaming red text and lots of “BUY NOW” buttons, and when we think of copywriting, that’s often what comes to mind. While that style of sales page can be effective, it’s not the only way to make sales.

In fact, by taking a more subtle approach, you might even find that you generate more...

When you hear the word “copywriting” do you immediately think of long sales pages, squeeze pages, and unwanted bulk mail?

You’re not alone in that thinking, but the fact is, copywriting is more than just sales messages. In fact, as an online business owner, most of the content you produce could be called copywriting at least in some sense. After all, if you’re creating...

The world is filled with great ideas and broke business owners with fabulous products but no sales.

The fact is, ideas are not what drives most business success. Marketing does. So before you quit your day job to branch out on your own, it pays to have a solid marketing plan in place. Start with these 3 ideas to get your creative juices flowing.

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Many people dream of working for themselves, being their own boss, and having the freedom to only take on clients and projects they love.

What they don’t realize, though, is that there is a huge difference between building a business and being self-employed.

Business owners scale their income. Self-employed people trade dollars for hours.

Business owners leverage the skills and talents of...

If there’s one thing that holds promising entrepreneurs back from launching their online executive coaching business, it’s this: a lack of confidence in their products. Sure, you think that new course or workshop is a great idea, but how do you know it will sell?

Imagine spending weeks or even months of time—plus the cost of document design, video editing, and all the other...

If you’ve ever looked at another entrepreneur and wondered how he manages to get it all done, the answer might surprise you.

He’s got good systems.

It’s true. The most productive people all have one thing in common: they don’t reinvent the wheel every day. Instead, they’ve figured out the best, most efficient way to do every task, and they create a system to do...

As any smart business owner knows, the key to passive income is a well-established (and full) funnel.

So of course you’ve optimized your opt-in pages and monetized your download pages and encourage more buyers through well-placed upsells and downsells.

But what about the follow-up? Do you contact customers about the products or services they didn’t buy? Do you encourage them to use...